• Plush cream Beni Ourain Moroccan rug with large stacked abstract motifs in mustard yellow and rust, by NURA.
  • BASMA Moroccan rug in a modern living room by NURA
  • BASMA Beni Ourain cream stacked abstract motifs Moroccan rug close-up showing hand-knotted wool texture and pile detail 1, by NURA
  • BASMA Beni Ourain cream stacked abstract motifs Moroccan rug close-up showing hand-knotted wool texture and pile detail 2, by NURA
  • BASMA Beni Ourain cream stacked abstract motifs Moroccan rug close-up of hand-tied fringe and kilim band detail, by NURA
  • BASMA Beni Ourain cream stacked abstract motifs Moroccan rug back view showing traditional handwoven construction, by NURA
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BASMA - Stacked Abstract Motifs Moroccan Rug

BASMA - Stacked Abstract Motifs Moroccan Rug

$225 USD
$379 USD $225 USD
Sale Sold out
Free express shipping with duties & VAT included for US, UK, EU and GCC orders.
Anchored by two striking, oversized geometric forms, this piece brings a bold, modern graphic sensibility to any room. The vibrant mustard yellow motifs, outlined in deep rust, float effortlessly across an open cream ground, creating a playful yet structured focal point. Its plush, high-pile texture softens the crisp lines, offering a deeply inviting feel underfoot that grounds living spaces and bedrooms with warmth and character. Hand-knotted by women artisans in Morocco, this Beni Ourain rug is crafted from 100% virgin sheep wool. The traditional construction is evident in the beautifully finished flatweave end bands and braided tassels, blending centuries-old Berber techniques with a distinctly contemporary aesthetic.

Each NURA rug is hand-knotted to order by skilled artisans in Morocco. Natural variations in wool tone are a mark of authentic handcraft.

Specifications & Materials

  • Material: 100% Virgin Sheep Wool
  • Construction: Hand-Knotted
  • Knot Type: Double Knot
  • Origin: Morocco
  • Region: Middle Atlas, Sefrou–Boulemane corridor
  • Tribe: Beni ourain
  • Style: Bohemian, Modern
  • Pattern: Stacked Abstract Motifs
  • Dye Type: Natural Dyes
  • Pile Type: High Pile
  • Backing: Traditional handwoven natural backing
  • Condition: New Made-to-Order
  • Lead Time: 2-6 weeks

Hand-knotted with a plush high pile and finished with traditional flatweave bands and braided tassels. The natural wool ground provides a soft, textured canvas for the vibrant dyed motifs.

Made-to-Order Process

Every NURA rug is a commissioned work of art. Because we do not mass-produce, each made-to-order rug is created from scratch by skilled Moroccan artisans.

The process begins with sourcing and preparing premium virgin wool, followed by hand-spinning, traditional weaving, careful finishing, sun-washing, and natural drying to soften the fibers.

Production time is typically 2–6 weeks. The exact timeline may vary depending on the rug size, design complexity, weave density, and finishing details.

Once your rug is finished and quality checked, it is carefully packed and shipped by express courier.

Care & Maintenance

Authentic wool rugs are naturally stain-resistant thanks to the lanolin in the sheep’s wool.

  • Vacuuming: Use a suction-only vacuum (no beater bar/brush) once a week to prevent dust from settling.
  • Spills: Blot immediately with a clean, damp cloth. Do not rub.
  • Professional Cleaning: We recommend professional "wet cleaning" every 2–4 years. Never steam clean or dry clean a Moroccan wool rug.
  • Shedding: New rugs may shed slightly for the first 4–6 weeks—this is a normal sign of high-quality natural wool.

Shipping & Returns

Express Worldwide Delivery: We ship from Morocco via FedEx, UPS, DHL and Aramex . Once dispatched, transit typically takes 3–5 business days to the USA, UK, EU, and GCC.

Handling Time: Ready-to-ship rugs dispatch within 1–2 business days.


Made to Order: Handwoven specially for you in 2–6 weeks before dispatch, depending on the size and complexity of the piece. Because production planning, wool sourcing, dyeing, and artisan work may begin shortly after purchase, made-to-order orders can be cancelled within 24 hours of placing the order. After 24 hours, cancellation may no longer be possible once production has started.


30-Day Returns: We accept return requests within 30 days of delivery for unused rugs in original condition, with tags, packaging, and proof of purchase.


Read our full:
Shipping Policy
and
Return Policy.

View full details
Colorful wool yarn skeins hanging on wooden rods, showing the dyed fibers used to handweave NURA Moroccan rugs.

The Soul of the High Atlas. Untouched by Machines!

See how our artisans turn raw mountain wool into a masterpiece for your home. 100% Virgin Wool. 0% Factories. The true story of your rug.

NURA at Home

See how our handwoven Moroccan rugs bring warmth, texture, and quiet character into real homes around the world.

Cream Moroccan wool rug styled in a sunlit living room with a sectional sofa, glass coffee table, indoor plants, and warm wooden floors.
Beagle puppy lying on a blush pink Moroccan wool rug with cream geometric lines, showing the rug’s soft shag texture in a customer home.
Cream Moroccan wool rug with raised geometric texture styled in a cozy living room with a sectional sofa, round coffee table, indoor plants, and a cat resting on the rug.
Green Moroccan wool rug with colorful geometric motifs styled in a cozy bohemian living room with natural wood, plants, woven decor, and a cream sofa.
White Moroccan wool rug with small colorful Berber motifs styled in a bright minimal living room with a cream sofa, round wood coffee table, plants, and natural wood flooring.
Cream Moroccan runner rug with colorful Berber motifs styled in a bright hallway with light wood flooring and framed wall art.
Cream Moroccan wool rug with colorful Berber motifs styled in a modern living room with teal sofas, a magenta ottoman, wood flooring, and bright natural light.
Cream Moroccan wool rug with colorful Berber motifs styled in a bright living room with brown leather sofas, a glass coffee table, wood flooring, and garden doors.
Cream Moroccan wool rug with bold blue geometric lines styled in a bright living room with neutral sofas, a round wood coffee table, large windows, and natural light.
Colorful abstract Moroccan wool rug styled in a cozy living room with a cream sofa, round wood coffee table, plants, and warm wood floors.
Cream Moroccan wool rug with bold blue geometric lines styled in a modern living room with a white sectional sofa, leather chair, and open kitchen.
Black Moroccan wool rug with white geometric details styled in a luxury living room with green velvet sofas, black coffee table, plants, and modern decor.
Pink Moroccan runner rug with cream details and fringes styled in a warm entryway with wood flooring, natural decor, plants, and a wooden console table.
Green Moroccan wool rug with raised cream chevron lines and fringes styled in a minimal living room with a grey sofa, leather chair, plant, and wood flooring.
Close-up of an artisan tying hand knots on a Moroccan wool rug loom, showing the traditional handmade process behind NURA rugs.

Woven Stories for Modern Living

Forget mass-produced. NURA rugs are a slow-motion masterpiece, hand-knotted by Moroccan artisans on traditional vertical looms. With tens of thousands of individual knots in every piece, you aren't just buying a rug, you’re bringing home a century of heritage, refined for the modern home. It’s art you can walk on.

Hand softly gliding over a plush white Moroccan wool rug, highlighting the natural softness and rich texture of NURA hand-knotted wool rugs.

100% Virgin Live Wool: The Gold Standard

Most rugs use "dead" wool from tanneries. We don’t. we use 100% Virgin Live Wool, sheared from healthy sheep in the Atlas mountains.

The result? A fiber that is naturally rich in lanolin. This means your rug isn't just soft,it’s naturally stain-resistant and incredibly durable. Because our wool is professionally washed and meticulously finished before shipping, you get the plushness with a beautifully clean, refined finish.

Got Questions? We’ve Got Answers!

FAQs

Will I be charged extra customs fees or VAT upon delivery?

Not a penny. At NURA, we operate on a DDP (Delivered Duty Paid) basis for the US, UK, and EU. The price you see at checkout is final. We handle all import paperwork and pre-pay all duties and taxes, ensuring your rug arrives at your door without any surprise bills or administrative headaches.

How long does shipping take?

For our Ready-to-Ship and Vintage collections, we use global express shipping, which typically arrives in 3–5 business days. For Made-to-Order pieces, please allow 2–6 weeks for the weaving process plus express transit. We believe true art shouldn't be rushed, and we will keep you updated with photos as your rug progresses on the loom.

Why does a custom rug take 2 to 6 weeks to arrive?

Every NURA custom/made to order rug is started only after your commission is placed. The process is entirely manual: from hand-spinning the virgin wool and natural dyeing to the intricate knotting performed by female artisans in the High Atlas Mountains. This "slow-made" approach ensures zero waste and a level of quality that factory-made rugs simply cannot replicate.

Can I see my rug while it is being made?

Absolutely. We find that our clients love being part of the journey. We can provide "loom updates", photos or short videos of your specific rug being woven by our partner cooperatives. It’s a beautiful way to see the heritage and hard work poured into your piece before it even reaches your home.

What is "Live Wool" and why is it better?

Live wool is sheared from living sheep in the high altitudes of the Atlas Mountains. Unlike "dead wool" (taken from hides), live wool retains its natural lanolin. This makes the fibers incredibly soft, resilient, and naturally stain-resistant. Over time, instead of wearing out, a NURA rug develops a beautiful luster, becoming a soft, durable heirloom.

Are these rugs authentic tribal pieces or modern reproductions?

They are both. Our Vintage collection consists of one-of-a-kind pieces hand-selected from the tribes. Our Modern and Made-to-Order collections use the exact same ancestral techniques passed down through generations. We use the same wooden looms, the same knots, and the same High Atlas wool; we simply adapt the designs to fit contemporary aesthetics.

Do you offer a program for Interior Designers?

Yes, we value our partnership with the design community. Our Trade Program offers tiered discounts, priority loom scheduling, and dedicated concierge service for custom dimensions. Whether you are staging a home or designing a boutique hotel, we provide the documentation and logistics support you need. [Apply for a Trade Account here].

Can I order NURA rugs for my retail store?

We do offer wholesale opportunities for curated boutiques and galleries. Because we work directly with artisan cooperatives, we can manage bulk orders with consistent quality. Please contact us at wholesale@nurarugs.com more details.

How do I clean my Moroccan wool rug?

Because of the high lanolin content in our virgin wool, most spills can be blotted away with a damp cloth. For regular care, we recommend vacuuming (without a beater bar) to keep the fibers plush. For a deep clean every few years, we suggest professional rug cleaning. Avoid harsh chemicals, as they can strip the wool of its natural protective oils.

My rug is shedding is this a defect?

Not at all! High-quality, long-pile wool rugs will naturally shed small fibers during the first few weeks of use. This is simply the "bloom" of the wool. Regular vacuuming will quickly diminish this, leaving you with a stable, plush pile that will last for decades.